Website Design & Modern Search Optimization
Learn to plan, design, develop and optimize websites using HTML, CSS, JavaScript and WordPress, alongside SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
A practical learning roadmap for beginners, students, content creators, business owners and aspiring freelancers.
Build Better Websites
Design experiences. Create useful content. Improve discoverability.
A visual learning roadmap from fundamentals to practical delivery
Develop Skills for the Modern Web
A website is more than a collection of pages. It is a digital communication platform that combines design, technology, content and discoverability.
Website Design & Development
Learn website structure, HTML, CSS, JavaScript fundamentals, WordPress and responsive layouts.
Search Engine Optimization
Study keywords, search intent, content optimization, technical SEO, auditing and performance measurement.
GEO & AEO
Explore how to create clear, reliable and well-structured information for answer engines and generative search experiences.
Your Learning Journey
Progress from the foundations of website creation to a complete, optimized and professionally presented project.
Plan
Identify users, goals, pages, content and navigation.
Design & Build
Develop layouts and functional pages with accessible, responsive code.
Optimize & Measure
Improve technical accessibility, content quality and performance, then report your findings.
What Will You Learn?
Technical Skills
- Understand HTML page structure and semantic markup.
- Style responsive layouts with CSS.
- Use JavaScript for basic interactive features.
- Create and manage WordPress websites.
- Test website usability, mobile layouts and performance.
Search & Professional Skills
- Research keywords and understand search intent.
- Optimize page titles, headings, content and links.
- Audit technical SEO issues and indexing.
- Develop content suitable for people and modern search systems.
- Prepare project reports and explain recommendations.
Detailed Course Syllabus
The following 12-week plan can be adapted to class schedules, student experience and the depth of instruction.
01Weeks 1–2: Web Fundamentals, HTML & CSS
Topics Covered
- How websites, browsers, domains, hosting and servers work.
- Website types, audience analysis, page planning and wireframes.
- HTML document structure, headings, paragraphs, links, lists and images.
- Semantic HTML, forms and accessible page structure.
- CSS selectors, colours, typography, spacing, borders and backgrounds.
- Flexbox, CSS Grid, responsive layouts and media queries.
Practical assignment: Build a responsive personal portfolio homepage using HTML and CSS.
02Week 3: JavaScript & Website Interactivity
- JavaScript variables, data types, conditions, loops and functions.
- DOM fundamentals and selecting webpage elements.
- Events, buttons, accordions, tabs and basic form validation.
- Responsive navigation and progressive enhancement.
- Debugging with browser developer tools.
Practical assignment: Add a working FAQ accordion, mobile menu or interactive calculator to a demonstration webpage.
03Week 4: WordPress Website Development
- WordPress dashboard, themes, plugins, pages, posts and media.
- Using the block editor or a suitable page builder.
- Designing Home, About, Services, Blog and Contact pages.
- Menus, header, footer, buttons, forms and calls to action.
- Mobile testing, backups, security and routine maintenance.
Practical assignment: Create a multi-page business website with a consistent design system.
04Week 5: SEO Fundamentals & Keyword Research
- Crawling, indexing and search engine results.
- Search intent, keyword types and topic discovery.
- Keyword research using appropriate free and paid tools.
- Competitor analysis and keyword-to-page mapping.
- SEO strategy, realistic expectations and ethical practices.
Practical assignment: Create a keyword research spreadsheet for a fictional business or chosen topic.
05Week 6: On-Page SEO & Content Strategy
- SEO titles, meta descriptions, URLs and heading hierarchy.
- Content structure, relevance, originality and readability.
- Internal links, image optimization and alternative text.
- Landing pages, service pages, blogs and content calendars.
- Topic clusters and avoiding keyword stuffing.
Practical assignment: Optimize five pages or draft a content plan with sample optimized pages.
06Week 7: Technical SEO & Website Auditing
- XML sitemaps, robots.txt and canonical URLs.
- Indexing checks, URL inspection and crawl accessibility.
- Redirects, broken links, duplicate content and status codes.
- Mobile usability, performance and Core Web Vitals.
- Structured data fundamentals and technical audit prioritization.
Practical assignment: Audit a website and prepare a prioritized list of technical improvements.
07Week 8: SEO Analytics & Reporting
- Google Search Console and search performance reports.
- Google Analytics 4 and website event measurement.
- Impressions, clicks, click-through rate and organic traffic.
- Conversions, engagement and measurement limitations.
- Reporting findings and recommending the next steps.
Practical assignment: Prepare a sample monthly SEO report using available demonstration data.
08Week 9: Local SEO & Off-Page SEO
- Google Business Profile fundamentals and eligibility.
- Local search intent and consistent business information.
- Review management and local landing pages.
- Backlink evaluation, digital PR and ethical link earning.
- Recognizing spammy links and risky optimization practices.
Practical assignment: Develop a local SEO plan for a fictional eligible business.
09Week 10: GEO — Generative Engine Optimization
GEO explores ways to improve the clarity, credibility and usefulness of content in generative search experiences.
- How generative search and AI-assisted answers differ from conventional results.
- Creating original content supported by trustworthy sources.
- Clear explanations, relevant evidence, examples and citations.
- Entity consistency, topical coverage and accessible page structures.
- Evaluating AI-assisted search visibility where reliable measurement is available.
- Fact-checking AI-generated drafts and avoiding unsupported claims.
Practical assignment: Improve a sample article for clarity, evidence, topical completeness and source quality.
10Week 10: AEO — Answer Engine Optimization
AEO focuses on presenting useful information clearly so that people and answer-oriented search systems can understand it.
- Understanding questions, conversational queries and search intent.
- Writing direct, accurate answers followed by supporting detail.
- Organizing headings, definitions, steps and comparison tables.
- Using FAQs when they genuinely help readers.
- Structured data, its purpose and its limitations.
- Checking answers for accuracy, completeness and source reliability.
Practical assignment: Convert a broad informational article into a well-organized question-and-answer resource.
11Week 11: Freelancing & Client Management
- Identifying client needs and defining deliverables.
- Preparing proposals, quotations, timelines and project scope.
- Explaining technical findings in understandable language.
- Client communication, revisions, handover and maintenance.
- Portfolio development and ethical service promotion.
Practical assignment: Prepare a sample website design proposal and SEO service plan.
12Week 12: Capstone Project & Evaluation
- Build or complete a multi-page website.
- Check responsive layouts, navigation and accessibility.
- Implement appropriate on-page and technical SEO.
- Prepare keyword mapping, a content plan and an audit report.
- Present the project and explain design and optimization decisions.
Final outcome: A demonstration website and a portfolio case study showing the work completed.
SEO, GEO & AEO: Understand the Differences
These approaches overlap, but each provides a useful way to think about how content is discovered, interpreted and presented.
SEO
Search Engine Optimization
Improve discoverability, crawlability, content relevance, page quality and the experience offered by a website.
Examples: technical audits, keyword mapping, useful content and internal linking.
GEO
Generative Engine Optimization
Prepare useful, trustworthy and clearly presented content for generative search experiences.
Examples: original research, supporting evidence, clear explanations and credible sources.
AEO
Answer Engine Optimization
Structure relevant information to address users' questions directly and accurately.
Examples: concise answers, useful definitions, structured steps and relevant FAQs.
Practical Projects for Students
Each project connects classroom learning with a demonstrable piece of work.
Personal Portfolio
Create a responsive portfolio with About, Skills, Projects and Contact sections.
Skills: HTML, CSS, responsive design and basic accessibility.
Business Website
Build a multi-page demonstration site for an imaginary consultancy or local service.
Skills: WordPress, navigation, content structure and usability.
Keyword Research
Research a topic, classify search intent and map keywords to suitable pages.
Skills: Search research, spreadsheets and content planning.
Website Audit
Identify selected indexing, content, linking and performance issues.
Skills: Technical checks, prioritization and reporting.
Content Improvement
Improve a sample article's clarity, factual support, structure and answers to relevant questions.
Skills: Content quality, evidence and question-focused writing.
Website & SEO Case Study
Present a completed website, explain its design, and document SEO recommendations.
Skills: Delivery, documentation and professional presentation.
Tools You Can Explore
Web Development
HTML, CSS, JavaScript, browser developer tools and Visual Studio Code.
Website Platforms
WordPress, a suitable theme, the block editor and selected page builders.
Search & Analytics
Google Search Console, Google Analytics 4, PageSpeed Insights and Google Trends.
Research & Content
Spreadsheets, suitable SEO tools, grammar tools and carefully verified AI-assisted research.
Tool availability, features and pricing can change. The course should teach transferable principles rather than depend on a particular paid subscription.
Explore Potential Service Areas
After building sufficient practical skills, learners may explore the following areas according to their experience and portfolio.
Website Design
Responsive websites, landing pages, WordPress setup and content updates.
SEO Services
Keyword research, on-page optimization, website audits and performance reporting.
Content Optimization
Content planning, helpful articles, local SEO support and AEO/GEO-oriented improvements.
How Student Progress Can Be Evaluated
A suggested 100-mark assessment emphasizes practical work and the ability to explain decisions.
The assessment weights are a suggested framework and can be adapted to the actual programme.
Suggested 12-Week Timeline
| Weeks | Learning focus | Deliverable |
|---|---|---|
| 1–2 | HTML and CSS | Portfolio homepage |
| 3 | JavaScript | Interactive webpage |
| 4 | WordPress | Multi-page website |
| 5–6 | SEO and content | Keyword map and optimized pages |
| 7–8 | Technical SEO and analytics | Audit and performance report |
| 9–10 | Local SEO, GEO and AEO | Content improvement plan |
| 11 | Freelancing | Sample client proposal |
| 12 | Final project | Website and case study |
Questions About the Course
Yes. The programme begins with website fundamentals and gradually introduces coding, WordPress, SEO and modern search optimization.
No previous programming experience is required. HTML, CSS and introductory JavaScript are taught progressively.
Yes. WordPress is included alongside HTML, CSS and JavaScript so learners can understand both practical site building and the underlying web fundamentals.
SEO focuses on search discoverability and website quality. GEO focuses on content in generative search experiences, while AEO emphasizes clearly answering relevant questions. Their practices overlap and none guarantees a particular placement.
No. Search engines control their ranking systems. The course teaches sound practices that improve accessibility, content quality and technical readiness without promising specific rankings.
The proposed curriculum includes a portfolio website, a WordPress website, keyword research, an SEO audit, a content optimization task and a final case study.
Fees, batch sizes, class format and enrolment arrangements should be confirmed directly with the course provider. No fixed fee is stated in this course overview.
Build Skills. Create Projects. Improve Digital Visibility.
Explore the proposed learning programme and identify the skills you want to develop in website design, SEO, GEO and AEO.
Course contact: Ashok Taru Chatterjee — Web Consultant
This page describes a proposed training programme. Confirm actual availability, fees and schedules before advertising enrolment.